The true professionals in the business Russ Whitney conveys are discomforted by the fact as opinion polls regularly show that the public ranks real estate sales pretty low on the list of occupations whose practitioners are to be admired.
More particularly there are common perceptions that Russ Whitney assumes, in the course of their business, many real estate people cannot be depended on to tell the truth, and that they do not hesitate to manipulate others for their own self interest.
Anyone who has been around the Real estate field is aware of the fact that it is a perennial complaint from within the organization that ethical standards are not sufficiently adhered to, and that “something ought to be done…”
The Real estate code of Ethics is both comprehensive and relevant to current business practices says Russ Whitney. The organization has a relevant and workable code of ethics, yet many of its members do not adhere to that code.
There is insufficient knowledge among real estate salespeople, tells Russ Whitney as to what they should and should not do. In certain cases there is some plausibility to this.
For reasons of cumbersome process alone, it is unlikely that enforcement at the organization level will ever have much influence on the inclination of practitioners to adhere to the Code of Ethics.
Moreover Russ Whitney suggests, the point of enforcement in ethics is not to get people to behave in a certain way because they fear punishment. The point is to demonstrate that the principles are taken seriously and the learner will internalize the values.
The ethical behavior of real estate salespeople will improve only when salespeople are shown that their peers, and most importantly, their trainers and employers, take ethical principles seriously.